client:

similkameen valley

project:

keromeos rodeo

overview:

The Keremeos Rodeo was documented as both spectacle and anthropology. Commissioned coverage demanded more than event photography; it required an articulation of place, culture, and ritual. Dust, sun-flare, denim, sweat—each element was framed as an artifact of endurance and community. Horses and riders became kinetic sculptures, bodies negotiating torque and gravity in the brief violence of an eight-second war. The visual strategy was reductionist: stripping the chaos of rodeo into singular gestures—rope taut, hat airborne, dust suspended midair. The resulting sequence functions as both narrative and archive, a distilled record of rural resilience in the Similkameen Valley.